Advertise with Us!

SheLovesSports is targeted to reach the expanding girls and women sports market. *(Information taken from Street & Smith's Sportsbusiness Journal)

CONSUMER FACTS:

• Girls account for 52% of online users between 5 and 18 years old. (eMarketer, June 2000)
• In the the first quarter of 2000 women online in the U.S. surpassed men. Women users in the age range of 44-55 grew by 53 percent and 55 and over grew by 109.5 percent (Media Metrix)
• In 2000 female web users between 12 and 17 shot up 125 percent over last year (Reuters, 2000)
• 78 percent of girls aged 14 to 18 reported going online "for sports-related activities" (Taylor, Research, 2001)
• It is estimated that are are 70 million women sports enthusiasts. (Women's Sports Network, 2000)
• Women's sports fans are 33 percent more likely to have higher incomes than non-sportss fans, 80 percent more likley to buy a car and 44 percent more likely to have a credit card than women who are not women's sports fans. (SGMA, 1998)
• Out of a total of $33.6 billion spent on sports apparel in 1997, females spent nearly all the money that goes for female and children's sports apparel, plus 45 percent of the money that goes for mens. (Sportstyle, November 1998)
• Women make 70 percent of all purchases of NFL-licensed merchandise (NFL Properties, 1998)
• In July 1998, 22 percent of U.S's adult women who used the Web visited sports sites, and by December that number rose to 29 percent. (Wall Street Journal, March 11, 1999)
• 85 percent of females feel it is very important for corporations to sponsor/support women's sports. (Harris Poll Online, 1999)
• 59 percent of females feel better about purchasing products or services from a company that sponsored/supported women's sports (Harris Poll Online, 1999)

PARTICIPATION FACTS;

• For girls the numbers for girls ages 6 to 11 partipation increased 86 percent from 2 million to 3.8 million. (SGMA, 1998)
• In 2001 the participation of girls in high school sports reached a new all-time high of 2.7 million. (National Federation State High School Assn.)
• In 1997 13.74 million females age 6 and older played basketball. (American Sports Data, 1997)
• During this decade the number of girls who play on high school teams rose 31 percent. (SGMA, 1998)
• Today, 39% of all NCAA athletes are female.(SGMA, 1998)
• More women (20.4 million) are frequent exercisers.(SGMA, 1998)
• From 1991 to 1996, among team sports, female participation in soccer is up 57 percent and basketball is up 56 percent. (NSGA, 1996)
• The number of women golfers in the U.S. increased to 5.7 million. Of all beginners golfers, nearly 40 percent are women. (National Golf Foundation, 1998)
• 26 percent of all marathon finishers are women. (USA Track and Field Road Running, 1997)
• Of women older than 45, 48 participate in sports/fitness three or more times per week. (SGMA, 1998)
• Corporate sponsorship of women's sports more than doubled to $600 million in 1997, compared to $285 ;milion in 1992. (IEG Sponsorship Report, 1997)
• In 1998 the Women's Tennis Association Tour set an on-site attendance record topping 3.6 million. (WTA, 1998)
• An all-time high of more than 7 million fans attended college women's basketball. (NCAA, 1998)
• The percentage of women who are sports fans is up from 79 percent in 1994 to 84 percent in 1996. (Chilton Sports Poll, 1999)

Don't miss this marketing opportunity. These are the golden years for women's sports. For advertising rates please contact: sweaver@shelovessports.com