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The business behind a $1 million college vollryball prize tournament

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Quote - "When I played sports, I recognized I had a sense of control that I did not have in other areas of my life."

Dr. Jo is an accomplished athlete, coach, advisor, Neuroscientist and Entrepreneur who shares her story of overcoming self-doubt....something we all experience.  Listen in to Jo describe her invention that captures movement in real time and teaches it back to the wearer with vibrations felt through sensors.  It's a fascinating device that may well end up helping numerous industries outside of sports!

Stay up to date with the latest in girls' and women's sports

Ep. #211 Inside Sports Business Journal’s Investment in Women’s Sports Coverage, ft. Rachel Axon

In episode 211 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Axon, Women’s Sports and Olympics & Paralympics Reporter at Sports Business Journal.

After 20 years as a sports journalist and covering seven Olympic Games, Rachel is now helping lead SBJ’s expanded investment in women’s sports coverage.

In 2025, Sports Business Journal launched a dedicated women’s sports vertical – including a biweekly newsletter led by Rachel, a regular magazine column, SBJ Live conversations and expanded coverage across the newsroom.

In this episode, hear about:

  • 📰 Why SBJ decided it was time to make a bigger, more formal investment in covering women’s sports
  • 📈 How the stories being told about women’s sports have evolved as the business itself has grown
  • 👀 What more than a year of dedicated coverage has revealed about what the sports industry wants to know about women’s sports

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The Business Case For Women's Sports
Caroline Fitzgerald

Whether you're a student-athlete, parent, coach, or sports professional, we have the resources, programs, and expertise to help you succeed.
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