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From breaking stories in women's athletics to NIL updates, recruiting tips, and community highlights, She Loves Sports keeps you connected to what matters most. Our content is written for athletes, parents, coaches, and advocates who believe girls and women deserve every opportunity to compete, grow, and lead in sports.
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The business behind a $1 million college vollryball prize tournament

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Featured video from the SheLovesSports YouTube channel.

Quote - "When I played sports, I recognized I had a sense of control that I did not have in other areas of my life."

Dr. Jo is an accomplished athlete, coach, advisor, Neuroscientist and Entrepreneur who shares her story of overcoming self-doubt....something we all experience.  Listen in to Jo describe her invention that captures movement in real time and teaches it back to the wearer with vibrations felt through sensors.  It's a fascinating device that may well end up helping numerous industries outside of sports!

Stay up to date with the latest in girls' and women's sports

Ep. #207 Live from USTA Northern California: CiCi Bellis on Investing in Women's Sports, ft. CiCi Bellis

In episode 207 of 🎙️The Business Case For Women’s Sports, presented by Ally, was recorded in front of a live audience at the USTA Northern California's 2026 SheRallies: Serve & Sip Summit in Napa Valley.

For this special live episode, Caroline sat down with former World No. 35 tennis player, investor, entrepreneur, and Cartan Capital Founder, CiCi Bellis.

After retiring from professional tennis at just 22 due to injury, CiCi didn't leave sports behind – she built a venture capital firm investing in sports technology, human performance, and women's health.

In this episode, hear about:

  • 🎾 How CiCi transitioned from professional tennis to venture capital
  • 💰 Why she believes women's sports remains one of the most undervalued investment opportunities in business
  • 📈 What she's looking for as an investor – and why the intersection of women's health, human performance, and sports technology represent enormous growth markets

This episode was recorded live on May 29, 2026 as part of the USTA of Northern California's 2026 SheRallies: Serve & Sip Summit.

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The Business Case For Women's Sports
Caroline Fitzgerald

Whether you're a student-athlete, parent, coach, or sports professional, we have the resources, programs, and expertise to help you succeed.
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